I am Back πŸ‘£


I went all-in writing for several days in a row then pfffssshhh ...🎈deflated !

My 30-day writing challenge back in June (writing every day on my newsletter + LinkedIn posts derailed on day 19). So it's a 63% success, nothing glamorous, but not as disastrous at it felt. A few consecutive unsubscribes set me on a panic 😱 so I pressed the red button 🚨. Old demons πŸ‘Ή returned, I tried to fight it while experimenting a few things this summer, and now I am back for another round πŸ₯Š.

🟒 What worked (in those 19 days)

  • I got a 8 fantastic conversations out of the LinkedIn posts
  • I got 5 introductions and 1 lead (that I can't attribute it all to posting)
  • LinkedIn content performance increased (but right after our annual FTS summit- so it may have inflated the numbers)
  • Keeping this newsletter writing raw, authentic, and AI-free.

πŸ”΄ What didn't work

  • Bombing weekly newsletter readers with daily emails. Result : 10+ unsubscribes (on a 100 people list ...)
  • Using AI to format my post for LinkedIn while gained structure, I lost desire to post something that's not my voice
  • Stopped at Day 19 and even for 2 months without writing.

🟑 What to improve

  • Daily email on opt-in basis, vs as an opt-out from the weekly subscribers
  • Daily emails topics : scaling sales for technical founders of service firms. Entry to "Engineers Can Sell" mastermind.
  • Weekly writing will be shorter, only a few minutes to read.
  • I will try again in September for 30-day writing challenge : every day, one email, one insight.
  • Simplify newsletter format.
  • Get better at writing.

So what's next ?

  • If you're new here, this newsletter is aimed at entrepreneurial engineers (click to read more)
  • I'll be distill here more of what we're learning with our community "Engineers Can Talk"
  • The top 2 pains of our community members are : [1] sales and [2] product messaging. So, I created two WhatsApp groups where I am having early-stage conversations with technical founders on those topics to help me refine the offering before kicking it off in September. If you want to contribute, just reply which topic you are interested [1] B2B services sales, or [2] B2B product positioning and messaging. Note : replies here go directly and only to me.

If you've been a reader for a while, what's the one thing you missed the most during these 2-month "break" ?

The Entrepreneurial Engineer

From aerospace engineer to entrepreneur, I help technical minds turn their expertise into thriving businesses. Each week, I share raw insights on transforming engineering mindsets into business success - from crafting memorable introductions to winning premium clients. No corporate jargon, no "fake it till you make it" - just real experiences and proven approaches for engineers ready to grow beyond their technical roots.

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