From aerospace engineer to entrepreneur, I help technical minds turn their expertise into thriving businesses. Each week, I share raw insights on transforming engineering mindsets into business success - from crafting memorable introductions to winning premium clients. No corporate jargon, no "fake it till you make it" - just real experiences and proven approaches for engineers ready to grow beyond their technical roots.
How I Learned That Value Is Subjective
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A few years back I had to return my credit card 💳 physically to my Bulgarian bank and get a replacement new one. I was travelling 2 days later abroad so I asked to the customer agent as I was returning the old one, to have the new one for tomorrow. To which he replied in a firm and convincing way “that’s not possible”. Surprised, I asked while pointing at a brochure on his desk - “Then why it says 24h express renewal?”. At that point I didn’t realise what was going on, I simply paid the fee and got my card the next day. Now, as I am reflecting and learning on what is “value”, “pricing”… I understood, we often project our value system onto others. The gentlemen at the bank would have never paid the 10€ fee, he even tried to dissuade me, genuinely thinking he was helping me “Listen, just wait 3 days and you can get the new card for free !”, when I didn’t listen and proceeded to pay, his look showed he was certain I was stupid 😆. A single question from him would uncover that I had an important business trip abroad in two days, where I would be renting a car, and I would have paid almost any amount as that business was so crucial to me I would have paid 10x the fee in heartbeat ⚡️ !
I probably do this myself more times than I would admit, which makes me think … How many missed opportunities are out there because
Happy Saturday. |
The Entrepreneurial Engineer
From aerospace engineer to entrepreneur, I help technical minds turn their expertise into thriving businesses. Each week, I share raw insights on transforming engineering mindsets into business success - from crafting memorable introductions to winning premium clients. No corporate jargon, no "fake it till you make it" - just real experiences and proven approaches for engineers ready to grow beyond their technical roots.
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