From aerospace engineer to entrepreneur, I help technical minds turn their expertise into thriving businesses. Each week, I share raw insights on transforming engineering mindsets into business success - from crafting memorable introductions to winning premium clients. No corporate jargon, no "fake it till you make it" - just real experiences and proven approaches for engineers ready to grow beyond their technical roots.
How to Find 💎 Diamonds in The Rough ? My Three Go-to Sources
|
Ever wondered how to find your niche? your ideal customer profile? your unfair advantage ? your unique differentiator ? your mission ? the right problem to solve ? Data is important, but It's not only about "data", here are my favorite 3 go-to sources for insight and how we can extract those nuggets of gold. 3️⃣ "within" extracted through a good question that makes you peel all the superficial onion layers to get to the core. My go-to question: The Dan Sullivan Question, he wrote a whole book on this question ! "If we were having this discussion three years from today, and you were to look back over those three years to today, what has to have happened, both personally and professionally, for you to feel happy about your progress?" 2️⃣ "the other" extracted through a 1:1 conversation built on genuine curiosity, empathy and good questions A good resource, made for "technical minds" : "The Mom Test : How to talk to customers & learn if your business is a good idea when everyone is lying to you"
by Rob Fitzpatrick
1️⃣ "hidden in plain sight" extracted by setting the right filter. Remember that car brand you loved ? boom it's everywhere ! My go-to way : In-person workshop "Positioning Engineered", there we connect emotionally at the intersection of us & them (Venn Diagram), resulting in a "catharsis" ⚡️ that makes participants see new opportunities that were right there, hidden in plain sight. The right filter in its basic form is : [people we care most about] x [a painful problem they want to eliminate] = 💎. Because as humans 👣 we innately understand and empathise with other humans, and human problems. Our brains doesn't need to make an effort to process it. Unlike features, solutions, big categories likes "businesses", "SME", "startups" .... our brain hasn't evolve to connect emotionally to those "abstract" concepts. Want to learn more ? I will share more in our free community "Engineers Can Talk"
|
The Entrepreneurial Engineer
From aerospace engineer to entrepreneur, I help technical minds turn their expertise into thriving businesses. Each week, I share raw insights on transforming engineering mindsets into business success - from crafting memorable introductions to winning premium clients. No corporate jargon, no "fake it till you make it" - just real experiences and proven approaches for engineers ready to grow beyond their technical roots.
My favourite wins are the $5k Accelerator member wins ! There is nothing that fuels me 🔥🔥🔥 more than seeing clients get results ! While I feel blessed, it's totally their win, and THEY deserve it ! For privacy I will call this member "Bobby", he sent me this, this Tue. 11 AUG. Morning : If we boiled it down to the ONE thing that members who get a result do differently from those who didn't, it's this : Taking action. Think about it : Those with the belief they can do it, but who don't take...
Long time no read ! I'm narrowing this newsletter: Engineers Can Talk becomes soon Engineers Can Sell. This will be focused on technical founders and experts who want to get paid for the results they help achieve rather than their labor or deliverables. More specific than what you originally signed up for, and probably not for everyone. Lots of gems coming this way but, first things first. Why this ? After working with, listening to and asking members of my community: Me "Guys, what do you...
In December I ran a $55 experiment. Could a group of technical founders build a $5k strategic offer in 5 days? That was the stated goal. $55, 5 days, 15 people joined. My private question was bigger : would anyone actually sell it? Two months later, I got my answer. And by the way ... it's been a months I didn't write to you here, 🙏🏼 I've been busy collecting case studies and enough results to have something worth sharing, however small it is ... I have more to share, but let's start with the...