From aerospace engineer to entrepreneur, I help technical minds turn their expertise into thriving businesses. Each week, I share raw insights on transforming engineering mindsets into business success - from crafting memorable introductions to winning premium clients. No corporate jargon, no "fake it till you make it" - just real experiences and proven approaches for engineers ready to grow beyond their technical roots.
The €120 Air Conditioning Diagnostic Offer
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This month, in Sofia it was hot, not as hot as during the heatwave in France, UK, Germany .... but our AC keeps leaking the condensation water, so we stopped using it. This week ... as the summer is ending, we finally decided to call someone ! ... Yes, we're great at timing 😅 One repair shop said they would come to "diagnose" the situation for €120. My wife was kinda shocked ... "What? €120 just for a diagnostic?" Me "Yeah, sure, at least we would know if it's just the drain pipe that's clogged or if we need to change something" She didn't give up, got another quote for €50 diagnostic ... Bulgarian-style bare-bone negotiation-skills 🦴🧐 ... Victory ✌️ ! Which got me thinking ... (yes it happens) For a blood test we don't negotiate, we pay in full and in advance. But when something falls into the "nice to have", why should we be eager to pay for diagnosis ? It seems like, we are only willing to pay for a diagnose when we feel the stakes are high ... Then, what question, if asked by the AC repair guy, could have made paying €120 for a diagnostic feel like a no brainer, no need to get another quote ? Hit reply, I am curious to see your angles 🤓 Summerly ☀️ Yours, Othmane |
The Entrepreneurial Engineer
From aerospace engineer to entrepreneur, I help technical minds turn their expertise into thriving businesses. Each week, I share raw insights on transforming engineering mindsets into business success - from crafting memorable introductions to winning premium clients. No corporate jargon, no "fake it till you make it" - just real experiences and proven approaches for engineers ready to grow beyond their technical roots.
My favourite wins are the $5k Accelerator member wins ! There is nothing that fuels me 🔥🔥🔥 more than seeing clients get results ! While I feel blessed, it's totally their win, and THEY deserve it ! For privacy I will call this member "Bobby", he sent me this, this Tue. 11 AUG. Morning : If we boiled it down to the ONE thing that members who get a result do differently from those who didn't, it's this : Taking action. Think about it : Those with the belief they can do it, but who don't take...
Long time no read ! I'm narrowing this newsletter: Engineers Can Talk becomes soon Engineers Can Sell. This will be focused on technical founders and experts who want to get paid for the results they help achieve rather than their labor or deliverables. More specific than what you originally signed up for, and probably not for everyone. Lots of gems coming this way but, first things first. Why this ? After working with, listening to and asking members of my community: Me "Guys, what do you...
In December I ran a $55 experiment. Could a group of technical founders build a $5k strategic offer in 5 days? That was the stated goal. $55, 5 days, 15 people joined. My private question was bigger : would anyone actually sell it? Two months later, I got my answer. And by the way ... it's been a months I didn't write to you here, 🙏🏼 I've been busy collecting case studies and enough results to have something worth sharing, however small it is ... I have more to share, but let's start with the...