|
In December I ran a $55 experiment. Could a group of technical founders build a $5k strategic offer in 5 days? That was the stated goal. $55, 5 days, 15 people joined. My private question was bigger : would anyone actually sell it? Two months later, I got my answer. And by the way ... it's been a months I didn't write to you here, ๐๐ผ I've been busy collecting case studies and enough results to have something worth sharing, however small it is ... I have more to share, but let's start with the first steps. In short
The $55 Challenge Results Yohann signed his first โฌ5k client โ plus โฌ2.4k/month recurring. His words: "the client that changes everything." I'll let his full message speak for itself : "I want to share with you this first milestone: my very first client signed for 5k + a recurrent 2,4k per month. This success is a big change in my perception of what my business means to me and the progress done in building my autonomy. I'd sum it up as 'the client that changes everything'. Othmane's challenge made me consider my position regarding prospects, and suddenly my approach switched from 'an expert at implementing a system' to something like 'subtly pointing out pain points in your business'. And, within about 2 months, it worked!" Emil closed a โฌ2k deal. His message was shorter but just as clear : "I closed a deal for 2K. The knowledge and the offer templates that Othmane shared were very useful in preparing the offer and closing the deal." Made my day. Honestly, might've made my year. Here's the thing though. All I gave them was 3 months access to the space and answered questions when they came up. No coaching calls. No homework. No structured follow-up. They got there on their own. In 60 days. That got me thinking : what would happen with actual support? The 3-Headed Dragon ๐ฒ Here's what I keep seeing watching technical founders go through this process. There's a 3-headed dragon blocking the path to your first $5k strategy client. Each head has to be slain in order. You can't skip ahead. Fighting them out of sequence is like shifting from first gear straight to fourth โ the car stalls ๐ ๐ฒ Head 1: "I don't have enough substance worth $5k." This is the most common one. We slay it by packaging the offer. You take the thinking, the diagnostic ability, the pattern recognition that you've been doing for years โ for free, embedded inside implementation projects โ and you give it a name, a structure, a price. Suddenly you see what was invisible before. The value was always there. It just needed a container. That's what the 5-day challenge does. After 5 days, participants walk out with a packaged strategic offer : a diagnostic, a discovery engagement, an audit, a roadmap โ anchored to the right price for their track record. First win : I have something worth $5k. ๐ฒ Head 2: "Sure, but nobody in MY niche will actually buy this." This one is sneaky. Because it sounds reasonable. It wears a lab coat and speaks in data ๐. But it's still a dragon. We slay it by closing the first client. One real "yes" from a real human with real money in the bank account. Evidence beats confidence ! First win : It worked. ๐ฒ Head 3: "That was probably luck." The most persistent head. You slay it by doing it three more times. That's when luck stops being a plausible explanation. As Yohann said, quoting something I whisper to all my coaching students : "let's do it 3 times to screw and validate the concept deep in my brain." First win : It works. The $55 challenge slays Head 1. But Heads 2 and 3? That's where most people get stuck โ alone, second-guessing, waiting for confidence that never shows up on its own. It's the messy middle I wrote about a year ago. Except this time, I can see the specific shape of the mess. And I think I can help people get through it faster. That gap kept bothering me. So I'm closing it. The $555 Experiment โ Let's slay Dragon Head 2. Same philosophy. 10x the support. A 5-week accelerator that takes technical founders from offer to first $5k strategy client. Systematically. With me on your side. Here's the weekly breakdown : โ Week 1: "Build your diagnostic offer." Depending on your track record, your anchor could be less than $5K, $5K-$10K, or higher. We figure out the right number for your context. โ Week 2: "Get it in front of 5 real buyers." No funnel needed. Five real conversations. โ Week 3: "Warm outreach." The people who already know your work and trust your judgment. Remember my sacred sequence : when marketing โ 1๏ธโฃ Former clients, 2๏ธโฃ Network (warm), 3๏ธโฃ Prospects (cold). We start where the trust already exists. โ Week 4: "Smart cold outreach." Opening new conversations with an offer sharp enough to make the first message worth reading. โ Week 5: "Content to amplify the signal." Build the inbound pull so the right people come to you pre-convinced. This is where we start the 7-11-4 Earned Trust Formula I wrote about earlier this year โ hours, frequency, touchpoints โ but now with a real offer behind it. Every week : โ 1 live group call (1 hour) โ Homework that moves the deal forward โ not busywork, the actual next step toward your first client โ Async coaching between calls : Loom reviews, peer feedback, direct answers from me โ A community of people doing the exact same thing at the exact same time That last point matters more than it sounds. Collective intelligence, as I keep learning from running communities, comes from looking in the same direction and aiming at a shared goal. We go from 1+1 = 2 to 1+1 > 2. I've seen it in every cohort I've run. Something shifts when people see others fighting the same dragon. This is a pilot. My flagship program will be 12 weeks โ covering all three dragon heads systematically. But you can't build a 12-week program in your head. Start, learn, improve. That's my sacred sequence for launching something new ๐ The Details โ FORMAT : 5-week accelerator (pilot cohort) If that's where you are, reply to this email with "5K" and I'll send you the details. Let's slay some dragons ๐ฒโ Engineeringly Yours, Othmane |
From aerospace engineer to entrepreneur, I help technical minds turn their expertise into thriving businesses. Each week, I share raw insights on transforming engineering mindsets into business success - from crafting memorable introductions to winning premium clients. No corporate jargon, no "fake it till you make it" - just real experiences and proven approaches for engineers ready to grow beyond their technical roots.
I went all-in writing for several days in a row then pfffssshhh ...๐deflated ! My 30-day writing challenge back in June (writing every day on my newsletter + LinkedIn posts derailed on day 19). So it's a 63% success, nothing glamorous, but not as disastrous at it felt. A few consecutive unsubscribes set me on a panic ๐ฑ so I pressed the red button ๐จ. Old demons ๐น returned, I tried to fight it while experimenting a few things this summer, and now I am back for another round ๐ฅ. ๐ข What worked (in...
Pick one. Anyone, but pick one. I learned from our cousins the โcreativesโ that my biggest obstacle to build a profitable service business lays in โmy creativityโ what ?? Entrepreneurial engineers are a form of creative entrepreneurs. We are so โcuriousโ we canโt help but when facing several doors, we want to open every single one of them. Itโs almost compulsive. Which curious mind can live with themselves leaving one stone unturned ? We proud ourselves into being โsolution-orientedโ,...
Unlike Professor X, we can't get into people's head and tell them what to do. But there's something else we can do. My first job as an avionics engineer was to update the embedded software of an Fighter's Electronic Warfare Equipment so it would store and manage data in FlashPROM instead of EEPROM. Sounds easy, just replace an electronic component with another, and boom it's done. Well, that system was an existing and robust one, built more than a few decades back, and I could not use all the...