The Entrepreneurial Engineer's Paradox


Let's be honest, we engineers were meant to be engineers. Not entrepreneurs. In other words, to :

  • Build Robust Infrastructures.
  • Reduce Risk.
  • Make Efficient Systems.

Yes, there were a few industrial-era entrepreneurial who built big businesses, Henry Ford and Thomas Edison to name a few.

The word "engineer" originates from the Latin word "ingenium," meaning "cleverness" or "native talent"

It's only in the past decades, that access to information and entrepreneurship became a thing for engineers too, at scale.

Engineers, used to be holders of "sacred" knowledge and build wonders.

Attaching our self-worth to how knowledgeable we are ... could prove problematic in our entrepreneurial journey.

Today, as entrepreneurs from a technical background we may feel like swimming upstream unless we acknowledge the invisible forces at play.

Presented this way it feels like a paradox between the role of an engineer vs that of an entrepreneur :

  • Working with machines ➡️ Working with people
  • Solving complex problems through logic ➡️ Solving people problems through emotions
  • Speaking to peers (technical) ➡️ Speaking to non-technical people
  • Starts from a spec ➡️ Start from an undefined problem
  • Giving the right answer ➡️ Asking the right question
  • Standardising ➡️ Customising
  • Being inclusive (we are for everyone) ➡️ Being exclusive (we are not for everyone)
  • Self-reliance ➡️ Collaborate
  • Seeks zero-waste efficiency ➡️ Accepts wasteful explorations
  • (My favorite) Finding the common denominator ➡️ Seeking the unique differentiator

Note : These are from my personal observation, and may not be always true.

Hey ! We are here to integrate both, it's not an either or thing.

It's about understanding when to be logical, and when to tap into our emotional intelligence and empathy.

Becoming aware of the different roles we are playing on daily basis "engineer", "father", husband", "founder", "CEO" all come with different expectations from others, aligning our communication style to each is key to get our message across, get understood and respected for what we do.

PS: The one in bold is probably the most difficult shift to do... any idea why ?

The Entrepreneurial Engineer

From aerospace engineer to entrepreneur, I help technical minds turn their expertise into thriving businesses. Each week, I share raw insights on transforming engineering mindsets into business success - from crafting memorable introductions to winning premium clients. No corporate jargon, no "fake it till you make it" - just real experiences and proven approaches for engineers ready to grow beyond their technical roots.

Read more from The Entrepreneurial Engineer

If you ask me what the one thing you learned in the past 10 years that everyone should know. I would cite Jonathan Stark : "By trying to turn-off no one, we end up turning on no one" 🤯 This made me realise, that by trying to address everyone in our sales and marketing copy, we create the complete opposite of the desired effect : on the receiving end, the other doesn't feel concerned by the message. It's so diluted, their brain doesn't register that as worth paying attention to. I strongly...

I am no visionary, no philosopher, and no master chess player who can see beyond 3 moves, I am dead serious ! But there are a few fundamentals I can't ignore however dumb I might be 😆 "For every action there is an equal and opposite reaction" - Third Newton Law What's the action I am talking about ? The AI revolution we are going through. It's so present, most LinkedIn posts and even comments are written with AI. Of course, if you could have chat with AI, there is no limit. We are and will be...

Last week with our French Tech Sofia squad we organised the first edition of the annual awards. It was epic. Thanks to Wilfried Durand - VP of FTS and one of the first subscribers of this newsletter, we had as a feature speaker Jonathan Anguelov, founder of European unicorn Aircall. Jonathan delivered an inspirational talk about his journey and the message from his book "Nothing to lose". Many people in Bulgaria had no idea who he was, and in some cases even if they did, they weren't aware of...