Long time no read ! I'm narrowing this newsletter: Engineers Can Talk becomes soon Engineers Can Sell. This will be focused on technical founders and experts who want to get paid for the results they help achieve rather than their labor or deliverables. More specific than what you originally signed up for, and probably not for everyone. Lots of gems coming this way but, first things first. Why this ? After working with, listening to and asking members of my community: Me "Guys, what do you...
about 1 month ago • 3 min read
In December I ran a $55 experiment. Could a group of technical founders build a $5k strategic offer in 5 days? That was the stated goal. $55, 5 days, 15 people joined. My private question was bigger : would anyone actually sell it? Two months later, I got my answer. And by the way ... it's been a months I didn't write to you here, 🙏🏼 I've been busy collecting case studies and enough results to have something worth sharing, however small it is ... I have more to share, but let's start with the...
5 months ago • 4 min read
I went all-in writing for several days in a row then pfffssshhh ...🎈deflated ! My 30-day writing challenge back in June (writing every day on my newsletter + LinkedIn posts derailed on day 19). So it's a 63% success, nothing glamorous, but not as disastrous at it felt. A few consecutive unsubscribes set me on a panic 😱 so I pressed the red button 🚨. Old demons 👹 returned, I tried to fight it while experimenting a few things this summer, and now I am back for another round 🥊. 🟢 What worked (in...
12 months ago • 1 min read
Pick one. Anyone, but pick one. I learned from our cousins the “creatives” that my biggest obstacle to build a profitable service business lays in “my creativity” what ?? Entrepreneurial engineers are a form of creative entrepreneurs. We are so “curious” we can’t help but when facing several doors, we want to open every single one of them. It’s almost compulsive. Which curious mind can live with themselves leaving one stone unturned ? We proud ourselves into being “solution-oriented”,...
about 1 year ago • 1 min read
Unlike Professor X, we can't get into people's head and tell them what to do. But there's something else we can do. My first job as an avionics engineer was to update the embedded software of an Fighter's Electronic Warfare Equipment so it would store and manage data in FlashPROM instead of EEPROM. Sounds easy, just replace an electronic component with another, and boom it's done. Well, that system was an existing and robust one, built more than a few decades back, and I could not use all the...
about 1 year ago • 1 min read
We've created this amazing solution, how do we sell it ? As AI takes center stage, I’m seeing a flood of firms churning out “amazing solutions” for problems that might not even exist. 🤨 This made me think of Eric Ries's "The Lean Startup", when I read that book in my early years of avionics software development, and up to that point I lived under the impression that we were at the top technological advancement ... that's when it hit me. "No Othmane, you are working on a known solution, for a...
about 1 year ago • 2 min read
A few years back I had to return my credit card 💳 physically to my Bulgarian bank and get a replacement new one. I was travelling 2 days later abroad so I asked to the customer agent as I was returning the old one, to have the new one for tomorrow. To which he replied in a firm and convincing way “that’s not possible”. Surprised, I asked while pointing at a brochure on his desk - “Then why it says 24h express renewal?”. - “Aaah but that’s 20 Leva (10€)” he replied. At that point I didn’t...
about 1 year ago • 1 min read
Ever wondered how to find your niche? your ideal customer profile? your unfair advantage ? your unique differentiator ? your mission ? the right problem to solve ? Data is important, but It's not only about "data", here are my favorite 3 go-to sources for insight and how we can extract those nuggets of gold. 3️⃣ "within" extracted through a good question that makes you peel all the superficial onion layers to get to the core. My go-to question: The Dan Sullivan Question, he wrote a whole book...
about 1 year ago • 1 min read
If you ask me what the one thing you learned in the past 10 years that everyone should know. I would cite Jonathan Stark : "By trying to turn-off no one, we end up turning on no one" 🤯 This made me realise, that by trying to address everyone in our sales and marketing copy, we create the complete opposite of the desired effect : on the receiving end, the other doesn't feel concerned by the message. It's so diluted, their brain doesn't register that as worth paying attention to. I strongly...
about 1 year ago • 1 min read
